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Hypermedia Online Publishing: the Transformation of the Scholarly Journal

7.2.7 Descriptive analysis

The main descriptive summary produced was frequency distributions for the answers to each question. The answers to each question consisted of Nominal data (choices from a number of names; industry categories, employee roles, Likert values). This meant that it was not possible to calculate descriptive statistical values that are only appropriate for Continuous variables like means, standard deviations and the like.

The presentation of the descriptive survey results treats the email survey and print surveys together. This enables cross-comparisons to be made more easily between these groups. Within the print survey each of the subgroups by professional society has been broken out. This is because statistical work has indicated patterns of relationships within the print subgroups.

Last modified: Monday, 11-Dec-2017 14:40:21 AEDT